Promotional Video of New Channel 2014


Sponsored by the Markor Furnishings, Hunan University and the Hong Kong Polytechnic University, the “New Channel & Huayao Flower” Design and Social Innovation Workshop held an unique Achievement Exhibition in Hengling, Pingtan village of Tongdao, Hunan in 30th of July, 2014, during which the promotional video about Tongdao local folk culture was first played.


The video not only recorded the entire design and innovation activities in Hengling of our whole team, the natural scenery of each Dong village, but also showed the process of independent creation of Dong traditional culture and humanities. Based on the work status of every design group, the video tracked the whole procedure of growing out of nothing, developing from concept to matter, and generating traditional culture to modern innovation.


Additionally, aerial equipment was first applied to the shooting of this video, making it possible to record the wisdom of Dong people in a brand new perspective.