Mr. Gordon Bruce, who was one of the judges for the Lotus Prize, conducted a face to face exchange with students in Design School of Hunan University on January 12, 2009. In a relaxed and pleasant atmosphere, Mr. Bruce answered students’ questions on interaction design and user experience and told them the irreplaceable roles of drafts and models in product design as both of them stand for a more direct and profound experience. Mr. Bruce also talked about the product identity, bio-mimicry and nation spirits. The original plan of half an hour exchange eventually lasted for nearly four hours and students were still so unwilling to part. The students participated in the exchange activity will benefit greatly from such a close communication with the international design master. His perception and wisdom will undoubtedly be a great encouragement and guidance to the young generation.