Senyuan has been developing high quality hotel furniture for years. In 2007, Senyuan changed their market strategy and decided to start the business of home furniture. Senyuan took the opportunity of Shenzhen Furniture Exhibition in Aug. 2007 to build the sales net.

Altogether there are three objectives in this project: the taste of the new series of furniture should be on the same level as the hotel furniture Senyuan is doing for years; the products can be massively produced so that the sales net can be built in short time; the products can also be used in hotels.